Philipp Thomaschewski-Project Lead

Leading the product domain 'Platform' and acting as the enabler for all streaming products of ProSiebenSat1 Media SE. Creating processes and tools to streamline alignment between stakeholders, product teams, and development teams. Rolling out core platform services across 7 tenants and 3 distribution channels (Mobile, Web, Smart TV). Increasing the average view time per user per session from 7.30 minutes to 13.22 minutes by implementing new features and services on the platform.

Managing the integration of a consent management/advertising platform across 3 platforms (Web / App / Smart TV) and 20 brands. Responsible for a project team of 25 people. Organizing the rollout across all brands and platforms. Designing the solution architecture and collaborating with the core team (Development and UX/UI team). Delivering weekly management updates and reports to keep stakeholders and the management board informed.

Developing the go-to-market strategy for downloadable (digital) programs for appliance hardware (dishwashers, washing machines, cooking devices). Planning MVPs (Minimum Viable Product) and designing test concepts to validate product offerings and go-to-market strategies. Operational management of an MVP test for dishwasher programs (leading a team of 10 people).

Operational integration of the Maxdome GmbH (300 employees) into the 7TV Joint Venture GmbH. Set up operational processes, such as procurement procedures. Researched market potentials and product requirements through user studies and conjoint analysis. Conducted an App Store sentiment analysis to identify valuable product features. Created a new marketing and content strategy based on influencer marketing. Led the IT Admin and Strategy & Operations teams.

Managed projects during the sales rollout for digital solutions/products for restaurants provided by METRO Group. 12,000 products sold across 12 countries in under 6 months. Created a startup research lab spanning 6 cities in Europe. Acquired over 300 restaurants within 7 months to test startup solutions in the gastronomy industry. Established a content marketing agency (SevenOne AdFactory) for Pro7Sat1 clients and designed the related strategy for the Pro7Sat1 Media Group. Prepared an investment proposal for Debao.de, a German/Chinese e-commerce startup targeting global venture capitalists. Led a customer migration project for Vodafone Germany, transitioning 100,000 B2C customers out of old plans into a new portfolio. Designed and executed a go-to-market strategy for Deutsche Telekom AG's B2B cloud portfolio targeting small and medium enterprises in Germany in collaboration with partners such as T-Systems, SAP, and ScanPlus. Team & Project Leadership (managing a team of 5 consultants). IBP Country Lead Swiss. IBP Marketing Cluster Lead / Head of Marketing, responsible for partner management, ongoing website redesigns, social media activities, client & internal events. Published Whitepapers: “Roam Like Home” & “New Value Added Services within the telecommunication industry”. Speaker at conferences (e.g., LTE World Summit 2014 in Amsterdam).

Responsible for the model/market forecasts of the German telecommunication market. Led the German investor relations process. Developed the Telefónica Germany 3-year business plan. Prepared the strategy presentation for the European Telefónica Board (for and with C-level management).